If someone with no knowledge of your company were to visit your website, what might they have to say about your brand?
You see, because the meet-and-greet aspects of many important decisions are now taking place online, ensuring that the tone of your website properly aligns with the tone of your brand is becoming increasingly more important.
Although we may not always realize it, there is a tremendous amount of information that, whether online or offline, is conveyed solely through tone.
My question to you, then, is a simple one: how do you feel about the tone of your website?
Jana Marie, a friendlii columnist